Introduction:
This Privacy Policy (“Policy”) is published in accordance with applicable laws governing the
collection, processing, storage, and protection of personal data within the Republic of India
including Digital Personal Data Protection Act, 2023 and Information Technology
(Reasonable Security Practices and Procedures and Sensitive Personal Data or Information)
Rules, 2011. The protection of personal data and privacy rights of users (“User” or “You”) is
of utmost importance to Shambhavi Marriage Smile India (OPC) Private Limited (“Company,”
“We”, “Our”, “Us”), a company incorporated under the provisions of the Companies Act
2013, bearing CIN: U96091KA2025OPC203199 and having its registered office at HD-292,
WeWork Prestige, Central 36 Infantry Road, Bangalore G.P.O., Bangalore - 560001 providing
online matrimonial services via marriagesmile.com. By accessing, browsing, or
registering on this Website, the User expressly consents to the collection, usage, disclosure,
and retention of personal data as outlined herein.
Definitions
For the purpose of this Policy:
“Personal Data” means any data relating to an identifiable individual, including but not
limited to name, gender, age, religion, caste, marital status, contact details, and
preferences and includes SPDI and any other data as defined under the Digital
Personal Data Protection Act, 2023.
“Sensitive Personal Data/Information” or “SPDI” includes passwords, financial
information (bank details, payment methods), biometric data, medical records, sexual
orientation, and any other data as defined under Rule 3 of the Information Technology
(Reasonable Security Practices and Procedures and Sensitive Personal Data or
Information) Rules, 2011.
“Processing” refers to any operation performed on Personal Data or SPDI, including
collection, storage, retrieval, disclosure, and disposal.
“Data Principal” refers to the individual to whom the personal data relates (i.e., the
User).
“Data Fiduciary” refers to the Company responsible for determining the means and
purpose of processing personal data.
“Consent” means any freely given, specific, informed, and unambiguous indication of
the User’s agreement to the processing of Personal Data.
Collection of Personal Data
The Company collects, processes, and stores the following types of personal data:
Mandatory registration information such as name, age, gender, religion, caste, marital
status, and contact details (phone/email).
Profile details such as photographs, educational qualifications, occupation, lifestyle
preferences, and relationship preferences.
Communications such as messages and emails to the Company, chat history, and
engagement analytics.
Technical data such as IP address, device information, browser specifications,
geolocation (where consented), and cookies.
Passwords and authentication data such as user credentials stored using encryption
protocols.
Financial information such as subscription details, billing particulars, bank/payment
gateway details.
Biometric data such as photograph or identity verification documents submitted
voluntarily.
Medical information provided in profiles or as part of eligibility criteria.
i) Sexual orientation which is disclosed voluntarily for matchmaking preferences.
Legal Basis for Processing:
Personal Data is processed shall be conducted in accordance with and shall be governed by
the following lawful bases:
Personal data shall be processed only upon the explicit, informed, and freely given
consent of the Data Principal. Users may withdraw their consent at any time, subject
to legal and contractual obligations.
The collection and processing of data shall be essential for fulfilling the contractual
obligations associated with matchmaking services, profile recommendations, and
enabling communication between registered users.
The Company shall process personal data to ensure adherence to statutory mandates,
regulatory requirements, court orders, and government directives as per the applicable
laws.
Processing shall be carried out in furtherance of ensuring platform integrity, detecting
and preventing fraudulent activities, enhancing security measures, and improving
service offerings without compromising the rights of the Data Principal.
Usage of Personal Data:
Personal Data shall be used for the following purposes:
to facilitate matrimonial connections by matching user profiles based on specified
preferences and criteria.
to verify user identity, secure accounts, and ensure compliance with platform
requirements, including fraud prevention measures.
for handling subscriptions, renewals, invoicing, financial transactions, and refundrelated activities in accordance with applicable terms of service.
for service-related alerts, account updates, promotional content, and relevant
notifications. Marketing-related communications shall be subject to explicit user
consent, which may be withdrawn at any time.
as required to fulfill statutory obligations, respond to lawful requests from government
or judicial authorities, and comply with regulatory mandates applicable to digital
platforms operating in India.
Users provide personal data voluntarily. However, failure to furnish mandatory details
essential for service functionality may result in restrictions on access to certain features
or functionalities of the platform.
Data Sharing and Disclosure
The Company may disclose on the occurrence of the following circumstances:
Personal data may be shared with prospective matches, ensuring that only limited
information is disclosed based on user-defined preferences.
Third-party service providers, including payment gateways, hosting services, and
analytics providers, may process user data solely for operational and service-related
purposes.
Disclosure may be required in compliance with government mandates, statutory
regulations, court orders, or investigative directives to ensure adherence to applicable
legal frameworks.
In the event of mergers, acquisitions, or corporate restructuring, personal data may be
transferred to legal successors, with appropriate safeguards implemented to maintain
privacy and security.
Data Protection
The Company adopts industry-standard security protocols to protect Personal Data, including:
Secure storage and transmission of SPDI.
Role-based access privileges ensuring authorized personnel can access such Personal
Data.
Personal Data is retained only for legally permissible durations.
Where feasible, SPDI is anonymized for analytical purposes.
User Rights:
Users have the following rights:
Users have the right to access their Personal Data collected by the Company and may
request details regarding its processing and usage.
They may correct any inaccuracies in their stored data to ensure accuracy and
completeness.
Deletion of Personal Data may be requested, subject to statutory obligations that require
data retention under applicable laws.
Users have the right to withdraw Consent for processing activities that depend on their
explicit approval, which may impact access to certain services.
Complaints regarding misuse, unauthorized access, or improper handling of Personal Data
may be submitted through the designated grievance redressal mechanism.
Requests for exercising these rights must be sent to Data Protection Officer and shall be
processed within legally stipulated timelines.
Amendments to Privacy Policy
The Company reserves the right to modify this Policy at its discretion. Any material changes
shall be communicated via registered email or platform notifications. Continued use of the
Website post-amendments constitutes acceptance of the revised terms.
Governing Law
This Policy shall be governed by and construed in accordance with Indian laws. Any disputes
shall be resolved through arbitration in Bengaluru, Karnataka, in compliance with the
Arbitration and Conciliation Act, 1996.
Grievance Redressal
Users may reach out for privacy-related queries, complaints, or rights requests via the
Company’s Data Protection Officer below:
Name: Suman Krishnakumar
Address: Shambavi Marriage Smile India (OPC)pvt ltd
#36 Infantry road .HD 292 we work Bangalore 560001
